Consumer Psychology in a Social Media World seeks to illustrate the relevance of consumer psychology theory and research to understanding the social media world that has rapidly become a key component in the social and economic lives of most individuals.

List of Tables and Figures Preface Claudiu V. Dimofte, Curtis P. Haugtvedt, and Richard F. Yalch Part 1: Consumer Engagement with Social Media 1. Motivations for Consumer Engagement with Social Media Eva Buechel and Jonah Berger 2. Being a Likable Braggart: How Consumers Use Brand Mentions for Self-Presentation on Social Media Tejvir Sekhon, Barbara Bickart, Remi Trudel, and Susan Fournier 3. Resistance to Electronic Word of Mouth as a Function of the Message Source and Context Susan Powell Mantel, Maria L. Cronley, Jeffrey L. Cohen, and Frank R. Kardes 4. Now or Later: Synchrony Effects on Electronic Word-of-Mouth Content Cansu Sogut, Barbara Bickart, and Frederic Brunel 5. A Video is Worth 1000 Words: Linking Consumer Value for Opinion Seekers to Visually-Oriented eWOM Practices Andrew Smith and Martin A. Pyle 6. Consumer Behavior in the Social Media Marketplace: Platform Personality Matters Marlene Towns 7. The Effects of Goal Publicity on Goal Persistence in the Social Media World Jinfeng (Jenny) Jiao and Catherine Cole Part 2: Branding and Advertising Issues in Social Media 8. Hearing Their Voice: When Brand Co-Creation Leads to Social Brand Engagement Heather Johnson Dretsch and Amna Kirmani 9. Choose Wisely: Individual and Situational Influences on the Effectiveness of Social Media Melanie Green and Jenna Clark 10. To Forward or Not: Consumer Response to Brand Crises in the Context of Micro Blogs Richard Yalch and Xi Chen 11. To Manipulate, or not to Manipulate: The Naïve Beliefs of the Simple Application of Persuasion Techniques Sascha Langner, Steffen Schmidt, Sebastian Fritz, Nadine Hennigs, and Klaus-Peter Wiedmann Part 3: Measurement and Interpretation Issues in Social Media 12. Exploring the Motivational and Consumption Impact of Personal Analytics and Informatics Heather Honea 13. Advertising Effects in Social Media Yogesh Joshi 14. A Way with Words: Using Language for Psychological Science in the Modern Era Ryan Boyd and James Pennebaker Part 4: Public Policy Issues in Social and Digital Media 15. Marketing Unhealthy Foods to Children on Facebook: Social Policy and Public Health Concerns Jennifer Harris, Amy Heard, and Dale Kunkel 16. Online Violent Media Consumption in Adolescents: An Exploratory Study Yupin Patarapongsant and Issariya Woraphiphat 17. Current Issues and Future Challenges Related to Consumer Privacy in Social Media Curtis Haugtvedt