Beschreibung:
`This book provides refreshing and powerful insights on the challenges of conducting management research from a European perspective. Particulalrly for someone embarking on a managment research career this book will provide valuable guidelines.' -- Ian MacMillan, Wharton School of Business, University of Pennsylvania
PART ONE: CONCEPTIONEpistemological FoundationsConstructing the Research ProblemExploring and TestingWhat Approach with Which Data?Researching Content and Researching ProcessPART TWO: IMPLEMENTATIONResearch DesignLinking Concepts and DataSamplingData Collection and Managing the Data SourceValidity and ReliabilityPART THREE: ANALYSISComparison TestsCausal Analysis and ModelingClassifying and StructuringAnalyzing Social NetworksLongitudinal AnalysesAnalyzing Representations and DiscoursePART FOUR: PUBLICATION AND COMMUNICATIONWriting Up the ResearchThe Research Environment