Marketing in a Nutshell: Key Concepts for Non-Specialists
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ISBN-13:
9780750681339
Veröffentl:
2007
Erscheinungsdatum:
01.03.2007
Seiten:
294
Autor:
Mike Meldrum
Gewicht:
463 g
Format:
222x159x18 mm
Sprache:
Englisch
Beschreibung:
Marketing in a nutshell is an easy-to-use quick reference source for non-marketing specialists. Designed as a dip-in guide, this accessible book will be invaluable to general managers, non-qualified marketers and students taking a module in marketing alongside their other studies. Marketing in a nutshell makes the authors' marketing know-how and expert insights accessible to all.
Foreword; List of tables; List of figures; Understanding the basics of marketing; Different types of marketing; Understanding customers; Understanding markets; Product management; Key elements of positioning; Marketing relationships; Management, planning and control; Index
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