Myths of PR uses popular myths about the theory and practice of public relations as a vehicle for helping startup owners, brand marketers, communications practitioners and students to distinguish between fads and tried-and-tested PR practice. Its purpose is to shatter widespread misconceptions about PR, and grant readers insights into why these myths have endured in spite of clearly demonstrable evidence to the contrary.By exploring topics that readers will relate to (though many might frequently misunderstand), Myths of PR will shed new light on essential PR methodology. From the assumption that PR is a never-ending party, propagated by the way the industry is shown in the media and entertainment, to more potentially damaging misconceptions such as the often-repeated 'all publicity is good publicity', it is an engaging, anecdotal read that offers authentic insights into the reality of PR practice from one of the brightest and most exciting young communication experts in the UK.

Written in an engaging, anecdotal style while still being underpinned by research and clear, evidence-based conclusions

Chapter - 00: Introduction; Chapter - 01: PR is all Spin, Smokescreens and Lies; Chapter - 02: PR Results Can't Be Measured; Chapter - 03: All Publicity is Good Publicity; Chapter - 04: The Press Release is Dead; Chapter - 05: The Media Ignores Good News; Chapter - 06: You Have to Pay to See Social Media Benefits; Chapter - 07: PR is Glamorous; Chapter - 08: Calling the Media is a No-No; Chapter - 09: That You Can Make Something Go Viral; Chapter - 10: You Have to Be an Extrovert to Succeed in PR; Chapter - 11: PR is the Silver Bullet; Chapter - 12: Good People and Products Market Themselves; Chapter - 13: The More You Pay, the Better the Job Done; Chapter - 14: PR Results are Instant; Chapter - 15: Consumers Want Conversations With Brands; Chapter - 16: Working In-House is Easier; Chapter - 17: Media Relationships are Especially Important; Chapter - 18: Gender Wage Gap Figures; Chapter - 19: Conclusion