In the second volume of The Best Digital Marketing Campaigns in the World, best-selling author Damian Ryan presents an international showcase of the most successful digital marketing campaigns in recent history, analysing what they did right and their impact. This privileged insight into some of the freshest, most creative thinking in the industry covers 40 new campaigns from 40 different agencies/brands around the world, 16 in the UK, 5 in the US/Canada, and the rest from Europe, Australia, the Middle East and North Africa, South Africa and South America.
Full of behind-the-scenes insights into campaign strategy, implementation and results, The Best Digital Marketing Campaigns in the World II explores how businesses and agencies, large and small, have harnessed social media, blogs, video, email, mobile and search to boost their brand and attract customers. Covering a wide range of world-class, award-winning campaigns from brands such as Activia, Red Bull, Heinz, Harley Davidson, O2, Peugeot, Nike, Samsung, and UEFA, and agencies including Tribal DDB, Scholz and Volkmer, Red Bee, Bell Pottinger Wired, We Are Social and Symbio Digital, this is an inspirational must-read for everyone working in marketing and advertising.

Guides practitioners in mastering the art of customer engagement in their own endeavours

AcknowledgementsAbout this bookDigital marketing is dead - no it's alive - no it's all integrated now... eh?Case study 1 VW BlueMotion RouletteCase study 2 How Social Saved WaterCase study 3 Oxford and Cambridge Boat RaceCase study 4 Faktum HotelsCase study 5 JetBlue GetawaysCase study 6 Heinz Beanz for Grown UpzCase study 7 Harley-Davidson's Open Road FestivalCase study 8 McDonald's. Our Food. Your QuestionsCase study 9 Heathrow BoutiqueCase study 10 ActiviaCase study 11 Deutsche TelekomCase study 12 Nike 10k RunCase study 13 Red Bull StratosCase study 14 Chickasaw CountryCase study 15 Barclay Card 'Toys Unleashed'Case study 16 AvayaCase study 17 BodyformCase study 18 KoozaiCase study 19 KWV 3 BrandyCase study 20 Britain's Best Office DogCase study 21 Ikea: Moving the StoreCase study 22 Green for Go!Case study 23 The Tweet ShopCase study 24 O2 RugbyCase study 25 Samsung Facebook ActivationCase study 26 Lufthansa Boeing 747-8Case study 27 Fortnum & MasonCase study 28 Louisville SluggerCase study 29 ScrewfixCase study 30 PolowersCase study 31 Peugeot: Let Your Body DriveCase study 32 Hobart: Get Back to ScratchCase study 33 Freshersfield.comCase study 34 Naturevalleytrailview.comCase study 35 'The Walking Dead' Kill CountCase study 36 8a StoreCase study 37 UEFA Europa LeagueCase study 38 DigicelCase study 39 Axe WingmanCase study 40 BBC AfricaWhat's next?