Beschreibung:
The Politics of Media Policy provides a critical perspectiveon the dynamics of media policy in the US and UK and offers acomprehensive guide to some of the major points of debate in themedia today. While many policymakers boast of the openness andpluralism of their media systems, this book exposes the commitmentto market principles that saturates the media policy environmentand distorts the development and application of democratic mediapolicies.Based on interviews with dozens of politicians, regulators,special advisers, lobbyists and campaigners, The Politics ofMedia Policy considers how governments, civil servants andmedia corporations have shaped the drawing up of rules concerning arange of issues including:* * Media ownership* Media content* Public broadcasting* Digital television* Copyright* Trade agreements affecting the media industries.The book identifies both the institutions and the arguments thatdominate the development of these crucial media policies. It willbe of interest to public policy and media professionals,researchers, activists and students indeed all those determined tounderstand and respond to the impact of neo-liberalism on thecontemporary world.