Beschreibung:
AT last, in this book, the great paradox of measurement is resolved. According to the authors' original -- and revealing -- research, companies that manage by measurement outperform less disciplined competitors by an average three-year return on investment of 80 percent versus an average ROI of 45 percent. Yet few companies have put in place a disciplined approach for measuring the key nonfinancial, strategic performance areas that are so crucial to a firm's success.
ContentsPart IResolving The Measurement ParadoxChapter 1: Measurement Management: What is it and is it Worth the Effort? Chapter 2: Measurement Management and Tomorrow?s Organization Chapter 3: How Well are Companies Measuring? Chapter 4: Levers for a Measurement-Managed OrganizationPart IIBuilding the Measurement-Managed OrganizationChapter 5: Developing the Strategic TemplateChapter 6: Designing the MeasuresChapter 7: Cascading the MeasuresChapter 8: Embedding the New Culture Chapter 9: From Measurement Myth to Measurement Managed Postscript on ActionAppendix: Linking High-Level Strategic Performance Measures to the Day-to-Day BusinessNotesIndex