Wine Wars: The Curse of the Blue Nun, the Miracle of Two Buck Chuck, and the Revenge of the Terroirists
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ISBN-13:
9780742568198
Veröffentl:
2011
Erscheinungsdatum:
01.06.2011
Seiten:
264
Autor:
Mike Veseth
Gewicht:
519 g
Format:
244x164x28 mm
Sprache:
Englisch
Beschreibung:
Globalization has pushed back the borders of the wine world, creating a complex, interconnected market where Old World and New World wines and producers compete head to head. Writing with wit and verve, Mike Veseth (a.k.a. the Wine Economist) tells the compelling story of the war between the market forces that are redrawing the world wine map and the terroirists who resist them. It is the battle for the future of wine and even for its soul. The fight isn't just over bottles bought and sold, however; power and taste are also at stake. Who will call the shots in the wine market of the future? Who will set the price? Whose palate will prevail? Will it be Two Buck Chuck or tradition-steeped vintners? Veseth masterfully brings all of these questions together in the only book on the wine business written engagingly for all lovers of wine.
Prelude: Grape Expectations?1. A Tale of Two Glasses2. Old Bottles, New WineFlight One: Globalization-Blessing or Curse?3. The DaVino Code4. Missionaries, Migrants, and Market Reforms5. The Masters of Wine6. Curse of the Blue Nun7. America's HangoverGlobalization TastingFlight Two: The Miracle of Two Buck Chuck8. Martians versus Wagnerians9. They Always Buy the Ten Cent Wine10. Everyone's a Critic11. The McWine Conspiracy12. The Future of Wine in Three BottlesTwo Buck Chuck TastingFlight Three: Revenge of the Terroirists13. Mondovino and the Revenge of the Terroirists14. The War on Terroir15. The China Syndrome16. The Best of Wines or the Worst of Wines?Grape Expectations Tasting
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