Beschreibung:
Politics and the Twitter Revolution: How Tweets Influence the Relationship between Political Leaders and the Public, by John H. Parmelee and Shannon L. Bichard, is the first comprehensive examination of political Twitter use. Multiple methods and theories reveal why political leaders are followed, the persuasive power of political tweets, Twitter's effects on political polarization, and the significance of Twitter as a political innovation. Parmelee and Bichard's findings show Twitter has caused major changes in how people engage politically. Leaders' tweets are quite influential on followers despite followers and leaders having different expectations of how to use Twitter.
Acknowledgments Chapter One: Introduction: The Importance of Twitter in Politics Chapter Two: Why People Use Twitter for Politics: The Uses and Gratifications of Following Political Leaders' Tweets Chapter Three: The Impact of Political Tweets When Used as Word-of-Mouth Communication Chapter Four: Is Following Political Leaders Good for Democracy? Examining Political Twitter Use, Selective Exposure, and Selective Avoidance Chapter Five: In their Own Words: Exploring the Roles and Value of Political Twitter Use in Followers' Lives Chapter Six: Tweets on the Campaign Trail: An Analysis of Frames Used in 2010 Campaign Tweets Conclusion: How Twitter Influences the Relationship between Political Leaders and the Public Bibliography Index About the Authors