Discover how to launch a profitable online course from scratchIn Million Dollar Micro Business: How To Turn Your Expertise Into A Digital Online Course, entrepreneur and author Tina Tower delivers a new and smarter way to do business that avoids huge overheads and large capital investments. Fueled by recent innovations in technology and shifts in consumer behavior, the accomplished author shows you a new way to have a big impact with few resources.You'll learn how to create a digital course based on expertise you've gained through your life, business, academic work, and career. The book is a practical and tangible guide to getting started and offers a proven framework and case studies of people who have scaled courses into seven-figure ventures.This important book teaches you:* How to turn your passion and expertise into profit, using what you know to create a global, online course* Why bigger is not always better, and how less overhead and investment is often a good thing for a scalable business* An alternative to the 9-5 hustle and grind of a traditional workplace* Real-life case studies from people who have been on this journey beforePerfect for entrepreneurs, seasoned professionals, educated experts, and anyone else interested in sharing their knowledge with the world around them, Million Dollar Micro Business is an indispensable guide to creating a lucrative online course from scratch.

About the author ixAcknowledgements xiIntroduction xvPart I: How it begins 11 Start small 32 Personal branding 53 Time management 94 Overcome your fear 13Success story: James Wedmore -- Business By Design 19Part II: Create that first idea 335 Get clear on your idea 356 Set up your new business 577 Map out your signature course 718 Develop your course content 799 Design your point of difference 9710 Design your brand and what you stand for 10511 Nail your first offer and program 119Success story: Kayse Morris -- The CEO Teacher 135Part III: Launch it out into the world 14712 Build your digital learning website 14913 Content marketing 16514 Build your list 18115 Sell your services from a virtual stage 189Success story: Tracy Harris -- Mums With Hustle 197Part IV: Growth 20516 The comparison trap 20717 Embrace automation and software 21118 Become a systems nerd 21719 Your micro team 22320 Outsourcing vs in-house team 22921 Ditch the guilt 235Success story: Clint Salter -- Dance Studio Owners Association 239Part V: Welcome to the new world 25322 Manage your money: cash flow vs profit 25523 Say no to protect your energy 26524 Design life your way 27125 Where to from here? 277Success story: Denise Duffield-Thomas -- Chillpreneur 285Resources 295Index 299