Ground Wars
Personalized Communication in Political Campaigns
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ISBN-13:
9780691153049
Veröffentl:
2012
Erscheinungsdatum:
05.02.2012
Seiten:
256
Autor:
Rasmus Kleis Nielsen
Gewicht:
499 g
Format:
234x160x23 mm
Sprache:
Englisch
Beschreibung:
"If the medium is the message, Nielsen shows that a key medium in campaigns is person-to-person communication. His sharp analysis and careful ethnographic storytelling reveal both the high level strategic role and the human experience of personalized political communication in contemporary elections."--W. Lance Bennett, University of Washington
Acknowledgments vii Prologue: Welcome to the Campaigns 1 Chapter 1: Personalized Political Communication in American Campaigns 4 Chapter 2: The Ground War Enters the Twenty-first Century 35 Chapter 3: Contacting Voters at Home 63 Chapter 4: Organizing Campaign Assemblages 95 Chapter 5: Targeting Voters for Personal Contacts 133 Chapter 6: Always Fighting the Same Ground War? 171 Research Appendix 189 Notes 209 References 221 Index 235
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