Filled with tips from writers at nonprofit agencies, this guide provides everything volunteers, staff writers, freelancers, and others need to fashion persuasive proposals and presentations for individual, foundation, and corporate donors.

ContentsIntroductionPART 1: THE WACKY WORLD OF FUND RAISING1. What Is Fund Raising, Anyway? The ABCs of the Nonprofit World2. Today's Development Office: Who Does What and Why3. The Role of the Writer: Using Words for a CausePart 2: Writing the Perfect Proposal4. The Marriage Proposal: Asking from Strength5. Getting Your Material Together: How to Research and Interview6. Parts of a Proposal: Making Each Section Sing7. After the Proposal: Thank-You Letters and ReportsPart 3: The Writer's Craft8. Seat of Pants to Seat of Chair: How to Get Started9. Second Drafts and Other Saving Graces: Revising, Editing, and Editing Again10. Other Key Craft Stuff: How to Get It Crisp, Styled, and Polished11. The Persuasive Argument: From Angry Letters to Ads and EditorialsPart 4: Case Statements and Other Big-Money Materials12. Case Statements: Striking a Noble Note13. Newsletters: How to Write, Edit, Design, and Print14. Writing for the Electronic Age: E-mail and the World Wide WebPart 5: So Now You're All Set, Right?15. The Fund-Raising Writer's Survival Kit: What to Do When Stuff HappensThe Gotta-Get-It-Out-Right-Now, How-Late-Is-FedEx-Open? Down-And-Dirty Proposal KitA Philanthropist Is on Line 1: This Situation Calls for a ProposalFiguring Out What to Include: From Notes to OutlineWriting It Right: From Introduction to RepriseHow Late Did You Say They're Open? Proof, Package, and Out the DoorAppendixResourcesA Glossary of Design and Printing TermsIndexAbout the authors