A distinguished group of faculty from The Wharton School and INSEAD examine diverse forces that are driving firms to globalize, the consequences - positive and negative - that accompany increasing globalization, and their managerial and political implications. The book offers a multi-faceted view of challenges and strategies for managers in building global businesses. This non-partisan treatment is an important addition to the often strident and heavily rhetorical debates about global business. This timely book should be of interest to managers as well as to policy makers and leaders of non-governmental organizations.

1. Globalization and its challenges Hubert Gatignon and John R. Kimberly; Part I. Leading the Global Organization: 2. The changing international corporate governance landscape Mauro F. Guillén and Mary O'Sullivan; 3. Corporate governance and leadership in a globalizing equity market Michael Useem; 4. Leadership in a global organization: a cross-cultural perspective Robert J. House, Mansour Javidan and Günter Stahl; 5. The globalization of business education Arnoud De Meyer, Patrick Harker and Gabriel Hawawini; Part II. Global Market Participation: 6. Globalization through acquisitions and alliances: an evolutionary perspective Harbir Singh and Maurizio Zollo; 7. Developing new products and services for the global market Reinhard Angelmar; 8. Managing brands in global markets George S. Day and David J. Reibstein; 9. Global marketing of new products Hubert Gatignon and Christophe Van den Bulte; 10. Global equity capital markets for emerging growth firms: patterns, drivers, and implications for the globalizing entrepreneur Raphael Amit and Christoph Zott; Part III. Managing Risk and Uncertainty: 11. Cross-border valuation: the international cost of equity capital Gordon Bodnar, Bernard Dumas and Richard Marston; 12. Managing risk in global supply chains Paul R. Kleindorfer and Luk Van Wassenhove; 13. Global recombination: cross-border technology and innovation management Philip Anderson and Lori Rosenkopf; 14. From corporate social responsibility to global citizenship Eric W. Orts; 15. Colliding forces: domestic politics and the global economy Ethan B. Kapstein and Stephen J. Kobrin; 16. Global implications of information and telecommunication technologies (ICT) Arnoud De Meyer; Part IV. Implications and Conclusions: 17. Globalization and its many faces: the case of the health sector Lawton R. Burns, Thomas D'Aunno and John R. Kimberly; 18. The continuing process of globalizing Hubert Gatignon and John Kimberly.