Managing Services
106,27 €*
Alle Preise inkl. MwSt.|Versandkostenfrei
ISBN-13:
9780521606516
Veröffentl:
2015
Einband:
Paperback
Erscheinungsdatum:
23.11.2015
Seiten:
378
Autor:
Alan Nankervis
Gewicht:
710 g
Format:
254x178x20 mm
Sprache:
Englisch
Beschreibung:
This book explores the strategic management of services through an Integrated Services Management Model.
1. Services and their management Alan Nankervis; 2. The services environment Werner Soontiens; 3. Stakeholders and their influences in services Cecil Pearson; 4. Managing strategy in services John Milton-Smith; 5. Marketing management in services Tadayuki Miyamoto; 6. Operations management in services Ruth Taylor; 7. Financial management in services Subramaniam Ananthram; 8. Human resource management in services Alan Nankervis; 9. From managing 'service' to integrated services management Samir Chatterjee and Richard Grainger.
Kunden Rezensionen
Mehr zum Thema
Folgen Sie uns auf:
