This book examines the ethical challenges posed by new media formats, technologies and audiences.

1. Introduction: an ethics of engagement Elspeth Probyn and Catharine Lumby; 2. Real appeal - the ethics of reality TV Catharine Lumby; 3. Arguing about ethics Duncan Ivison; 4. Their own media in their own language John Hartley; * Beyond the disconnect: practical ethics interview with Maxine McKew; 5. A viable ethics: journalists and the ethnic question Ghassan Hage; 6. Ethics, entertainment and the tabloid: the case of talkback radio in Australia Graeme Turner; * Money versus ethics interview with Mike Carlton; 7. Eating into ethics: passion, food and journalism Elspeth Probyn; * Beyond food porn: interview with Cherry Ripe; 8. Ethics impossible? Advertising and the infomercial Anne Dunn; * Pitching to the tribes: new ad techniques interview with Jim Moser; 9. Diary of a Webdiarist: ethics goes online Margo Kingston; 10. Control-SHIFT: censorship and the Internet Kate Crawford; * Representing asylum seekers interview with Linda Jaivin; 11. The ethics of porn on the Net Kath Albury; *Ethics and sex interview with Fiona Patten; 12. Grassroots ethics: the case of souths versus news corporation Michael Moller; 13. Great pretenders: ethics and the rise of pranksterism Milissa Deitz; * The limits of satire interview with John Safran.