Beschreibung:
Why do people do what they do? The authors attempt to show how shared cultural knowledge comes to motivate, or fail to motivate, individuals.
List of illustrations; Preface; 1. Models and motives Claudia Strauss; Part I. Cultural Models as Motives: 2. Schemas and motivation Roy G. D'Andrade; 3. Ghost busters in anthropology Richard A. Shweder; Part II. How Do Cultural Models Become Motives?: 4. How cultural systems become desire: a case study of American romance Dorothy C. Holland; 5. The motivational force of self-understanding: evidence from wives' inner conflicts Naomi Quinn; 6. The directive force of morality tales in a Mexican community Holly F. Mathews; 7. Learning to be an American parent: how cultural models gain directive force Sara Harkness, Charles M. Super and Constance H. Keefer; Part III. Cultural Models as Motives Reconsidered: 8. Motivated models Catherine Lutz; 9. What makes Tony run? Schemas as motives reconsidered Claudia Strauss; 10. Afterword Roy G. D'Andrade; Index.