Creating the Corporate Soul

The Rise of Public Relations and Corporate Imagery in American Big Business
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Through a series of chronological case studies of corporations such as AT&T, General Motors, and General Electric, Marchand has written the cultural history of corporate public relations efforts in America during the first half of the 20th century.
Autor: Roland Marchand
Roland Marchand (1933-1997) was Professor of History at the University of California, Davis, and authored numerous works on American cultural history.

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Autor: Roland Marchand
ISBN-13 :: 9780520226883
ISBN: 0520226887
Verlag: University of California Press
Gewicht: 948g
Seiten: 472
Sprache: Englisch
Sonstiges: Taschenbuch, 256x175x21 mm, 144 black-and-white illustrations, 38 color.
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