The art of persuasion as taught by one of the world's mostsought-after speakers and pitchmenIn this daring book, Joel Bauer teaches you how to persuade bymaking your messages entertaining. Learn the secrets behind "TheFright Challenge," "The Transformation Mechanism," and otherpersuasion tactics used by pitchmen, carneys, and conjurors toconvince people to their way of thinking. Along with coauthor MarkLevy, Bauer has taken these ethical, entertainment-basedtechniques, and has made them practical for everyday use-capable ofinfluencing one person or a thousand, in business and inlife.Joel Bauer (Los Angeles, CA) is an expert in performance-based livemarketing who The Wall Street Journal online referred to as"undoubtedly the chairman of the board" of corporate tradeshowrain-making. Mark Levy (Chester, NJ) has written for the New YorkTimes, has authored or coauthored three books, and is the founderof Levy Innovation, a consulting firm that makes individuals andcompanies memorable.