Streetsmart Marketing
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ISBN-13:
9780471618836
Veröffentl:
1989
Erscheinungsdatum:
12.06.1989
Seiten:
241
Autor:
Jeff Slutsky
Gewicht:
573 g
Format:
235x157x20 mm
Sprache:
Englisch
Beschreibung:
A how-to'' guide to low-cost, effective marketing for small businesses and franchises. Shows you how to out-think the competition without out-spending them. Includes case histories of successful low-cost publicity campaigns that make for lively reading. Includes a wealth of tips on how to get press coverage without paying for it, increase sales through grass-roots'' marketing, get publicity exposure by promoting charities, manage inexpensive promotions with the help of local organizations, and negotiate the best possible local radio, television, newspaper, or outdoor advertising deal.
Confessions of a Streetfighter----A Lesson in Chutzpah. 12 Ways to Isolate, Infiltrate, and Dominate Your Marketplace. Rejection--Free Skills for Community Cooperation. How to Profit from the Nonprofits. Surefire Strategies for Free Local Publicity. Upping Sales on Location. StreetSmart Tele--Selling and Mail with Moxie. How to Squeeze More from Your Mass--Media Budget. Converting Your Concepts to Combat. Epilogue. Resource Guide. Index.
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