A definitive resource for professionals in licensing and technologymanagementIn this comprehensive guide to licensing best practices, esteemedmembers of the Licensing Executives Society International offerin-depth discussion of a broad range of important topics in thefield of licensing, including:* Licensing issues in Europe, Asia, Australia, the Middle East,South Africa, and Latin America* Technology valuation* Technology management consulting* Licensing agreements and strategic partnerships* The expansion of the licensing profession* Patent procedures and protection in Europe* Trade secrets law and intellectual property assets* Issues in copyright, software, and Web sites* Trademarks, trade names, and trade dress* Licensing in the biotechnology industry* Pharmaceutical licensing* University licensing trends* Technology rights that are financial assets and instruments* IC-based corporate carve-outs* Licensing and litigation* ADR

Preface by Robert Goldscheider.PART ONE: THE CHANGING LANDSCAPE OF LICENSING.CHAPTER 1 EXPANDING BUSINESS OF LICENSING (Willy Manfroy).CHAPTER 2 TECHNOLOGY VALUATION (Dr. Richard Razgaitis).CHAPTER 3 THE EXPANDING ROLE OF TECHNOLOGYMANAGEMENT CONSULTANTS(Robert Goldscheider).CHAPTER 4 DREADFUL DRAFTING: THE DO S AND DON TSOF LICENSINGAGREEMENTS (John T. Ramsay, Q.C.).PART TWO: NEW OUTLOOKS ON PATENTS,TRADEMARKS, COPYRIGHTS, AND TRADESECRETS.CHAPTER 5 RECENT CHANGES IN PATENTINGPROCEDURES AND PROTECTION:DEVELOPMENTSIN THE EUROPEAN AND U.S. PATENT SYSTEMS (Dr. HeinzGoddar, Alan H. Gordon).CHAPTER 6 THE CRITICAL ROLE OF TRADESECRET LAW IN PROTECTINGINTELLECTUALPROPERTY ASSETS (Melvin F. Jager).CHAPTER 7 COPYRIGHT, SOFTWARE, AND WEB SITEISSUES IN THE INTERNETWORLD (Michael A. Lechter).CHAPTER 8 TRADEMARKS, TRADE NAMES,AND TRADE DRESS (Thomas M. Small,Kenneth D. McKay).PART THREE: ADVANCES IN INDUSTRY-SPECIFIC LICENSING.CHAPTER 9 LICENSING IN THEBIOTECHNOLOGY INDUSTRY (Dr. CathrynCampbell).CHAPTER 10 PHARMACEUTICAL LICENSING DURINGTHE REVOLUTION (Dr.Thomas A. Picone).CHAPTER 11 UNIVERSITY LICENSING TRENDS ANDINTELLECTUAL CAPITAL (Dr.Louis P. Berneman, Dr. Kathleen A. Denis).PART FOUR: FINANCIAL ISSUES, LEGAL PROTECTION,AND LITIGATIONDEVELOPMENTS.CHAPTER 12 WHAT TO DO WITH TECHNOLOGY RIGHTSTHAT ARE FINANCIALASSETS AND INSTRUMENTS (Dr. Nir Kossovsky, Bear Brandegee).CHAPTER 13 IC-BASED CORPORATE CARVE-OUTS:STRATEGY, STRUCTURE, ANDFUNDING (James E. Malackowski, Suzanne Harrison).CHAPTER 14 LICENSING AND LITIGATION (Ronald L. Grudziecki, ArnaudMichel).CHAPTER 15 ALTERNATIVE DISPUTE RESOLUTION:FIGHTING SMARTER,SPENDING LESS (Tom Arnold).PART FIVE: LICENSING IN THE GLOBAL COMMUNITY.CHAPTER 16 IGNORE EUROPE AT YOUR PERIL! (Prof. Dr. Peter Chrocziel,Nigel Jones, Thierry Sueur).CHAPTER 17 CHALLENGES OF LICENSING TO ANDFROM CHINA AND HONG KONG(Larry W. Evans, With a Contribution from Chi Shaojie).CHAPTER 18 IS THERE A FUTURE FOR JAPAN? (Dennis Unkovic).CHAPTER 19 LICENSING IN RUSSIA: OPPORTUNITIESAND PITFALLS (Dr.Natalia Karpova).CHAPTER 20 AUSTRALIA: LICENSING OPPORTUNITIESIN THE MEDICAL ANDBIOTECHNOLOGY INDUSTRY (Rodney DeBoos).CHAPTER 21 CHALLENGES TO ARAB INDUSTRIESIN ACQUIRING AND SELLINGAPPROPRIATETECHNOLOGIES (Talal Abu-Ghazaleh).CHAPTER 22 THE SOUTH AFRICAN EXPERIENCE INECONOMIC DEVELOPMENT(Alan Lewis, Don MacRobert).CHAPTER 23 PROSPECTS FOR INCREASEDLICENSING IN LATIN AMERICA(Fernando Noetinger, Gabriel F. Leonardos).FURTHER READING LIST.INDEX.