Newsletter Design
A Step-By-Step Guide to Creative Publications
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ISBN-13:
9780471285922
Veröffentl:
1995
Erscheinungsdatum:
07.11.1995
Seiten:
192
Autor:
Edward A Hamilton
Gewicht:
376 g
Format:
254x178x11 mm
Sprache:
Englisch
Beschreibung:
Newsletter Design A Step-by-Step Guide to Creative Publications "Make it dramatic. Make it readable. Make it believable." Words of advice to those who plan, design, or edit newsletters from the author of Newsletter Design, Edward A. Hamilton. Follow the advice of this designer of world-renowned publications and your newsletter will never land in the junk-mail pile. You'll learn techniques used by the most successful publications to attract readers and rivet their attention. Included in this step-by-step guide:
Planning a Newsletter. Image and Identity. The Act of Editing. Writing to be Read. Type and the Printed Word. Layout on a Simple Track. The Power of Pictures. Information Graphics. Production and Printing. Designs for Study. Bibliography. Index.
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