If we trust someone we put ourselves at risk, but we do sovoluntarily. In business there may be no way of clinching that dealwithout engaging in that personal risk, but to deny or externalisethat risk is to enter the world of blame and misuse of power. Thisbook reconnects our intuitive understanding of trust with the rootsof business risk.When there is a strong enough trust between parties in a businessenvironment, you can:* Be aware of far more of the workings of the environment,including how to generate value for other stakeholders* Strengthen business relationships which help to deal withunimagined opportunities and contingencies* Understand how to develop lean business processes withoutunnecessary or counterproductive management activities* Manage business risks that could otherwise play havoc with thebusinessWhen business people deny the importance of trust, when some oftheir business relationships become cynical and exploitative, thena cycle is formed: lack of trust leads to cynical actions andcynical actions lead to a further erosion of trust. In this book,Aidan Ward and John Smith teach how to trust others and pinpointreal ris k in business.

Preface.Glossary.An Introduction to Trust.PART 1: AUTHENTIC TRUST IS THE GOLD STANDARD.1. Authentic Trust.2. The Authentic Trust Benchmark.3. The Application of Authentic Trust.PART 2: NETWORK TRUST.4. Network Trust in Action.5. Radical Strategies for Networks of Value.6. A World Running on Network Trust.7. Building Network Trust in an Adversarial World.8. Network Trust and Federation.PART 3: AUTHORITY9. The Crucial Link between Authority Trust and BusinessRisk.10. A Case Study in Authority Trust and Insiitutions: WhenPOSIWIDS Collide.PART 4: COMMODITY TRUST.11. The Commodity Trust Deal and its Effects.12. Commodity Trust and Radical Brand Solutions.13. Commodity Trust in Contracts.PART 5: MANAGING THE DIFFERENT SORTS OF TRUST.14. The Philosophy of Managing Risk.15. The Cultural Foundations of Trust.16.Working with Trust, Power and Risk.Annotated Bibliography.Index.