Discover how to access your creative power to boost your successin businessSuccess in business demands constant creativity. Generatingfresh solutions to problems and the ability to invent new productsor services for a changing market are part of the intellectualcapital that gives a company its competitive edge.Business Innovation For Dummies gives you practical,easy-to-follow information for generating new ideas, usingcreativity to boost sales, solving problems creatively, masteringthe art of invention, honing creative thinking skills, andidentifying new opportunities.* Advice on how to apply creativity to the workplace* Ideas for spicing up presentations* Shows you how innovation leads to more productive businessBusiness Innovation For Dummies is a must-have guide foranyone in business who is looking to harness their creativity toboost productivity and revenue!

Introduction 1Part I: Making Your Mark as an Innovator 9Chapter 1: Taking an Innovative Approach to Work 11Chapter 2: Creating an Innovative Career Path 33Chapter 3: Leading with Creative Vision 45Chapter 4: Innovating in Sales and Marketing 67Chapter 5: Being an Innovative Strategist 79Part II: Stimulating Your Creative Side: Thinking in New andDifferent Ways 99Chapter 6: Getting Juices Flowing in Brainstorming Sessions101Chapter 7: Mastering Advanced Brainstorming 121Chapter 8: Going Beyond Brainstorming 143Chapter 9: Turning Problems into Opportunities for Innovation159Chapter 10: Going Shopping for Innovations 171Chapter 11: Coming Up with Creative Combinations 183Part III: Applying Creativity and Innovation to DailyChallenges 197Chapter 12: Delivering Fresh Presentations and Proposals 199Chapter 13: Negotiating Creative Win-Wins 219Chapter 14: Innovating to Save Costs 231Part IV: Implementing a Major Innovation 245Chapter 15: Managing the Development of an Innovative Idea247Chapter 16: Spreading the Word to Diffuse Your Innovation 261Chapter 17: Protecting Intellectual Property 275Chapter 18: Building a Business Around Your Innovation 295Part V: The Part of Tens 309Chapter 19: Ten Creative Ways to Boost Your Career 311Chapter 20: Ten Tips for More Innovative Meetings 317Chapter 21: Ten Ways to Stimulate Your Creative Genius 323Chapter 22: Ten Tips for Better Implementation of Your Ideas331Index 339