The ultimate guide to investor relationsYour one-stop resource for everything pertaining to yourcompany's dealings with the investment community, Running anEffective Investor Relations Department provides investorrelations professionals with essential day-to-day information. Fromcreating and properly communicating a company's investment story,to dealing with both the sell side and buy side of the investmentcommunity, to providing guidance, and the form and frequency ofthat guidance, this authoritative resource covers it all.* Addresses every possible area of the investor relationsprofession* Includes chapters covering disclosure, forward-lookingstatements, guidance, event management, and twenty othertopics* Other titles by Bragg: The Vest Pocket Controller,Accounting Best Practices, Sixth Edition, and Just-in-TimeAccounting, Third EditionPractical and thorough, this book offers the world-classguidance you need to effectively manage your investor relationsdepartment.