The Networked Nonprofit Connecting with Social Media to DriveChangeThis groundbreaking book shows nonprofits a new way of operatingin our increasingly connected world: a networked approach enabledby social technologies, where connections are leveraged to increaseimpact in effective ways that drive change for the betterment ofour society and planet."The Networked Nonprofit is a must-read for any nonprofitorganization seeking innovative, creative techniques to improvetheir mission and better serve their communities."--Diana Aviv, president and CEO, Independent Sector"The Internet means never having to ask permission before tryingsomething new. In The Networked Nonprofit, Kanter and Fine shownonprofits how to harness this flexibility to pursue their missionsin partnership with two billion connected citizens."--Clay Shirky, author, Here Comes Everybody: ThePower of Organizing Without Organizations"The Networked Nonprofit uniquely describes thehistorical context and the current challenges that compel nonprofitleaders to work in networked ways and offers easy steps to helpusers exploit the potential of social media and 'workingwikily."'--Stephanie McAuliffe, director, organizationaleffectiveness, The David and Lucile Packard Foundation"A must-read for nonprofit leaders who want to change theirorganizations from the inside out by embracing the power of socialnetworks."--Charlene Li, founding partner, Altimeter Group;author, Open Leadership; and coauthor, Groundswell"This is a perfect handbook for anyone who wants to leapfrogtheir current limitations of understanding and find real-worldapplications of technology to extend their mission."--Michele Nunn, CEO, Points of Light Institute, andcofounder, HandsOn Network"Kanter and Fine provide the 'Google Maps' for nonprofits toharness social media to kick butt and change the world."--Guy Kawasaki, cofounder, Alltop.com, and former chiefevangelist, Apple Inc."URGENT! Read this book. Take notes. Take action. If youwork for a nonprofit, you don't have to do every single thing theseseasoned authors have to share, but you certainly have to know whatyou're missing."--Seth GodinRegister at josseybass.com/emailfor more information on ourpublications, authors, and to receive special offers.

Figures and Tables vForeword viiRandi ZuckerbergPreface xiAcknowledgments xviiThe Authors xixOne Introducing Networked Nonprofits 1Two Nonprofit Challenges and Trends 11Part One How to Become a Networked Nonprofit 23Three Understanding Social Networks 25Four Creating a Social Culture 41Five Listening, Engaging, and Building Relationships 59SiX Building Trust Through Transparency 73Seven Making Nonprofit Organizations Simpler 87Part Two What to Do as a Networked Nonprofit 103Eight Working with Crowds 105Nine Learning Loops 121Ten From Friending to Funding 135Eleven Governing Through Networks 151Conclusion 163Notes 167Glossary 181Resources 189Index 193