Don't just get your message out. ROAR it out!In this captivating parable, you'll follow Ryan Miller, anexecutive struggling with reduced sales in a challenging economy.Ryan is mentored by his old Livingston, New Jersey high schoolfriend, Lenny Bernstein, now a Hasidic Jew in Brooklyn having greatsuccess in his packaging business. Over a series of lunches aroundNew York City, Lenny shares the key insights that have driven hissales through the roof, while allowing him to run his businessefficiently-and still have plenty of time for family. Lennyexplains the simple mnemonic R-O-A-R* Recognize the four types of buyers* Observe from the buyer's perspective, and adapt yourmessage* Acknowledge the buyer's special wants and needs* Resolve the buyer's issuesPraised by renowned money manager Ken Fisher, Roar! givesyou a 3,500-year-old sales secret that has never before beenarticulated in a business context, one you can use to recharge yoursales operation and revitalize both your business and your life. Itmay be a jungle out there, but it's a little less scary once youknow how to ROAR!

Chapter 1 The Meeting 1Chapter 2 Visiting the V.P. 11Chapter 3 Following Up 31Chapter 4 The 3,500-Year-Old Process 35Chapter 5 The Wise Buyer 49Chapter 6 The Cynical Buyer 63Chapter 7 The Simple Buyer 79Chapter 8 The Disinterested Buyer 91Chapter 9 The Referral 109Chapter 10 The Sales Call 113Epilogue 131Summary of ROAR! Concepts 137Integrating the ROAR! Approach 151Our Inspiration 176Acknowledgments 187About the Authors 189Bonus Chapter and Coupon 193