An innovative communication method for making change happen inany organizationGetting Change Right presents a new view of leadershipcommunication that says change doesn't flow top-down, bottom-up, orsideways, but inside-out. This is how change spreads through acomplex system successfully-the other options are force or failure.Based on years of experience with organizations around the world,change expert Kahan presents a new model of communication, one thatmoves from a transactional view of information exchange to acollaborative construction of shared understanding. When the rightpeople are having the right conversations and interactions, thenthey act in concert even though the situations they confrontindependently are impossible to predict or coordinate. This dynamicpractitioner's guide to implementing change* Presents the innovative co-creation communication modelfor creating change* Reveals how communicating with a company's most valuableplayers is at the heart of organizational change* Draws on the author's wealth of experience with Fortune 100companies, leading government agencies, and associationsGetting Change Right offers business insights andfield-tested, practical techniques that can be put to workimmediately.