Don't just get your message out. ROAR it out!In this captivating parable, you'll follow Ryan Miller, an executive struggling with reduced sales in a challenging economy. Ryan is mentored by his old Livingston, New Jersey high school friend, Lenny Bernstein, now a Hasidic Jew in Brooklyn having great success in his packaging business. Over a series of lunches around New York City, Lenny shares the key insights that have driven his sales through the roof, while allowing him to run his business efficiently-and still have plenty of time for family. Lenny explains the simple mnemonic R-O-A-R* Recognize the four types of buyers* Observe from the buyer's perspective, and adapt your message* Acknowledge the buyer's special wants and needs* Resolve the buyer's issuesPraised by renowned money manager Ken Fisher, Roar! gives you a 3,500-year-old sales secret that has never before been articulated in a business context, one you can use to recharge your sales operation and revitalize both your business and your life. It may be a jungle out there, but it's a little less scary once you know how to ROAR!

Chapter 1 The Meeting.Chapter 2 Visiting the V.P.Chapter 3 Following Up.Chapter 4 The 3,500-Year-Old Process.Chapter 5 The Wise Buyer.Chapter 6 The Cynical Buyer.Chapter 7 The Simple Buyer.Chapter 8 The Disinterested Buyer.Chapter 9 The Referral.Chapter 10 The Sales Call.Epilogue.Summary of ROAR! Concepts.Integrating the ROAR! Approach.Our Inspiration.Acknowledgments.About the Authors.Bonus Chapter and Coupon.