John C. Bogle shares his extensive insights on investing inmutual fundsSince the first edition of Common Sense on Mutual Fundswas published in 1999, much has changed, and no one is more awareof this than mutual fund pioneer John Bogle. Now, in thiscompletely updated Second Edition, Bogle returns to takeanother critical look at the mutual fund industry and helpinvestors navigate their way through the staggering array ofinvestment alternatives that are available to them.Written in a straightforward and accessible style, this reliableresource examines the fundamentals of mutual fund investing intoday's turbulent market environment and offers timeless advice inbuilding an investment portfolio. Along the way, Bogle shows youhow simplicity and common sense invariably trump costly complexity,and how a low cost, broadly diversified portfolio is virtuallyassured of outperforming the vast majority of Wall Streetprofessionals over the long-term.* Written by respected mutual fund industry legend John C.Bogle* Discusses the timeless fundamentals of investing that apply inany type of market* Reflects on the structural and regulatory changes in the mutualfund industry* Other titles by Bogle: The Little Book of Common SenseInvesting and Enough.Securing your financial future has never seemed more difficult,but you'll be a better investor for having read the SecondEdition of Common Sense on Mutual Funds.

Foreword for the 10th Anniversary Edition ixForeword for the Original Edition xiiiPreface to the 10th Anniversary Edition xvPreface to the Original Edition xixAcknowledgments for the 10th Anniversary Edition xxviiAcknowledgments for the Original Edition xxixAbout the Author xxxiPart I: On Investment Strategy 1Chapter 1 On Long-Term Investing 3Chance and the GardenChapter 2 On the Nature of Returns 45Occam's RazorChapter 3 On Asset Allocation 77The Riddle of Performance AttributionChapter 4 On Simplicity 109How to Come Down to Where You Ought to BePart II: On Investment Choices 143Chapter 5 On Indexing 145The Triumph of Experience over HopeChapter 6 On Equity Styles 191Tick-Tack-ToeChapter 7 On Bonds 217Treadmill to Oblivion?Chapter 8 On Global Investing 251Acres of DiamondsChapter 9 On Selecting Superior Funds 277The Search for the Holy GrailPart III: On Investment Performance 303Chapter 10 On Reversion to the Mean 305Sir Isaac Newton's Revenge on Wall StreetChapter 11 On Investment Relativism 329Happiness or Misery?Chapter 12 On Asset Size 347Nothing Fails Like SuccessChapter 13 On Taxes 373The Message of the ParallaxChapter 14 On Time 401The Fourth Dimension--Magic or Tyranny?Part IV: On Fund Management 423Chapter 15 On Principles 425Important Principles Must Be InflexibleChapter 16 On Marketing 445The Message Is the MediumChapter 17 On Technology 465To What Avail?Chapter 18 On Directors 483Serving Two MastersChapter 19 On Structure 503The Strategic ImperativePart V: On Spirit 533Chapter 20 On Entrepreneurship 535The Joy of CreatingChapter 21 On Leadership 549A Sense of PurposeChapter 22 On Human Beings 567Clients and CrewAfterword 585Appendix I Some Thoughts about the Current Stock Market as 2010 Begins 591Appendix II Some Thoughts about the Current Stock Market as 1999 Begins 599Notes 607Index 613