A perfectly poured history of the world's greatest beer."Joseph Conrad was wrong. The real journey into the Heart ofDarkness is recounted within the pages of Bill Yenne's fine book.Guinness (the beer) is a touchstone for brewers and beer lovers theworld over. Guinness (the book) gives beer enthusiasts all theinformation and education necessary to take beer culture out of theclutches of light lagers and back into the dark ages.Cheers!"-Sam Calagione, owner, Dogfish Head Craft Brewery and author ofBrewing Up a Business, Extreme Brewing, and Beer or Wine?"Marvelous! As Bill Yenne embarks on his epic quest for the perfectpint, he takes us along on a magical tour into the depths of allthings Guinness. Interweaving the tales of the world's greatestbeer and the nation that spawned it, Yenne introduces us to a castof characters worthy of a dozen novels, a brewery literallydripping with history, and-of course-the one-and-only way toproperly pour a pint. You can taste the stout porter on everypage."-Dan Roam, author of The Back of the Napkin: Solving Problems andSelling Ideas with Pictures

Notes on Measurements and Terminology viiAcknowledgments viiiPrologue: The World's Greatest Beer ixIntroduction: What Is Guinness Stout? xiii1 Origins 12 Arthur Guinness, Brewer 113 A Family Business 254 Generations and Dynasties 355 Bottlers and the Export Trade 436 Building Sales While Building Rails 497 A Public Company 558 The Guinness World Travellers 659 To the Ends of the Earth, and Manchester, Too 7510 War at Home and Abroad 8111 Trouble, Triumph, and the Toucan 8712 Brewed in Britain and America, Too 10313 World War II 11114 The Postwar Years 11915 Great Men and Great Ideas 12916 A Family Business at Two Hundred 13717 Nitrogenation, the Really Great Idea 14518 A Lager Called Harp 15119 Into Africa, Malaysia, and Beyond 15520 Diversification and Expansion 16521 The Watershed Decade 17122 A Widget in the Pint 18723 A Growing Company and the Perfect Pint 19324 Guinness in the Twenty-First Century 20525 Inside the Gate with the Master Brewer 215Epilogue: The World's Greatest Beer 225Appendix A: Generations of the Guinness Family in the Leadership of the Family Business 229Appendix B: Guinness Head Brewers 233Bibliography 237About the Author 239Index 241