An indispensable guide that shows companies how to treat data asa strategic assetOrganizations set their business strategy and direction based oninformation that is available to executives. The Data Assetprovides guidance for not only building the business case for dataquality and data governance, but also for developing methodologiesand processes that will enable your organization to better treatits data as a strategic asset.Part of Wiley's SAS Business Series, this book looks at BusinessCase Building; Maturity Model and Organization Capabilities; 7-StepProgrammatic Approach for Success; and Technologies Required forEffective Data Quality and Data Governance and, within these areas,covers* Risk mitigation* Cost control* Revenue optimization* Undisciplined and reactive organizations* Proactive organizations* Analysis, improvement, and control technologyWhether you're a business manager or an IT professional, TheData Asset reveals the methodology and technology needed toapproach successful data quality and data governance initiatives onan enterprise scale.

Fore! word, by Ron Powell.Acknowledgments.Introduction.PART ONE: BUILDING THE BUSINESS CASE FOR DATAGOVERNANCE.CHAPTER 1 Making the Case for Better Data.CHAPTER 2 Risk Mitigation: How Quality Data Keeps Your CompanyOut of Trouble.CHAPTER 3 Controlling Costs with Accurate and Reliable Data.CHAPTER 4 Optimizing Revenue with Quality Data.PART TWO: THE DATA GOVERNANCE MATURITY MODEL.CHAPTER 5 Governing Your Data.CHAPTER 6 Undisciplined Organizations: Disasters Waiting toHappen.CHAPTER 7 Reactive Organizations: Trying to Get Beyond CrisisMode.CHAPTER 8 Proactive Organizations: Reducing Risk, AvoidingUncertainty.CHAPTER 9 Governed Organizations: Trust in Data Pays MultipleBenefits.PART THREE: UTILIZING PEOPLE AND PROCESSES TO ACHIEVE AQUALITY CULTURE.CHAPTER10 The Quality Culture.CHAPTER11 People.CHAPTER12 Processes.PART FOUR: CLOSING THE LOOP: SELECTING THE RIGHT TECHNOLOGYFOR YOUR ORGANIZATION.CHAPTER13 Undisciplined Organizations: Discovering the Value ofData Quality Tools.CHAPTER14 Reactive Organizations: Choose the Technology ThatGets the Most from Your Applications.CHAPTER15 Proactive Organizations: Bridging the Chasm andBecoming Proactive.CHAPTER16 Governed Organizations: Moving Beyond Data to BusinessProcess Automation.Glossary.Index.