Marketing Kit for Dummies [With CDROM]

For Dummies
 CDROM, 004
Besorgungstitel  |
 Lieferzeit: 3-5 Tage  
38,84 €

Alle Preise inkl. MwSt.
| zzgl. Versand
 
Introduction. Part I: Tools for Designing Great Marketing Programs. Chapter 1: Boosting Your Business with Great Marketing. Chapter 2: Crafting a Breakthrough Marketing Plan. Chapter 3: Cutting Costs and Boosting Impact. Part II: Advertising Management and Design. Chapter 4: Planning and Budgeting Ad Campaigns. Chapter 5: Shortcuts to Great Ads. Part III: Power Alternatives to Advertising. Chapter 6: Branding with Business Cards, Letterhead, and More. Chapter 7: Creating Eye-Catching Brochures, Catalogs, and Spec Sheets. Chapter 8: Planning Coupons and Other Sales Promotions. Chapter 9: Spreading the Word with Newsletters. Chapter 10: Taking Advantage of Publicity. Part IV: Honing Your Marketing Skills. Chapter 11: The Customer Research Workshop. Chapter 12: The Creativity Workshop. Chapter 13: Writing Well for Marketing and Sales. Part V: Sales and Service Success. Chapter 14: Mastering the Sales Process. Chapter 15: Closing the Sale. Chapter 16: The Sales Success Workshop. Part VI: The Part of Tens. Chapter 17: Ten Great Marketing Strategies. Chapter 18: Ten Ways to Make Marketing Pay. Chapter 19: Ten Ways to Market on the Web. Appendix: About the CD. Index.
The forms, letters, and other tools included in "Marketing Kit For Dummies," 3rd Edition enable readers to start a successful marketing program from the beginning. The expert tips and information presented in the book take some of the mystery out of marketing and explain, step-by-step, how to implement and execute a successful marketing strategy.Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
Autor: Alexander Hiam
Alexander Hiam has authored more than 20 popular books on business and served as a professor at the business school at the University of Massachusetts, Amherst. His clients include many of the Fortune 500 firms and larger governmental agencies in the U.S.

Zu diesem Artikel ist noch keine Rezension vorhanden.
Helfen sie anderen Besuchern und verfassen Sie selbst eine Rezension.

 

Rezensionen

Autor: Alexander Hiam
ISBN-13 :: 9780470401156
ISBN: 047040115X
Erscheinungsjahr: 01.02.2009
Verlag: FOR DUMMIES
Gewicht: 599g
Seiten: 368
Sprache: Englisch
Auflage 00003
Sonstiges: Taschenbuch, 236x190x24 mm
Google Plus
Powered by Inooga