Everything I Needed to Know about Business ... I Learned from a Canadian

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ISBN-13:
9780470159750
Veröffentl:
2009
Erscheinungsdatum:
16.03.2009
Seiten:
384
Autor:
Leonard Brody
Gewicht:
612 g
Format:
226x150x25 mm
Sprache:
Englisch
Beschreibung:

"If you want to read about...fascinating can-do business builders by two razor-sharp doers themselves, this is the book. If you want to disprove the ugly myth that 'Canada' and 'entrepreneurial' do not compute in a single sentence, this is also the book. Open it up and get acquainted with a bevy of compelling characters who reveal how they've don it and get their tips on how you can do it, too." - Edward Greenspon, Editor-in-Chief, The Globe and Mail
Foreword. Introduction. PART ONE: FIRST PERIOD: LEARNING TO SKATE. Chapter 1: Within These Walls: Place, Harmony and Organizational Design (Moshe Safdie, Architect, Moshe Safdie and Associates). Chapter 2: Strength and Endurance: Family Business and the Napoleonic Art of Victory (Ben Weider, Co-Founder, Health and Fitness). Chapter 3: Bliss Girl: Bootstrapping Rhinestones into Diamonds (Marcia Kilgore, Founder, Bliss Spa). Chapter 4: Success Toolbox: How Mindset and Outlook Can Impact Performance (John Assaraf, Founder, OneCoach). Chapter 5: What's Next with Debbie Landa, Founder of DealMaker Media. PART TWO: SECOND PERIOD: THE BRAND. Chapter 6: Brand Era: Creating and Delivering the "Big Idea" (Brian Fetherstonhaugh, CEO, OgilvyOne Worldwide). Chapter 7: Pitching Up the Wazoo: Managing Communications in the New Media Millennium (Bonnie Fuller, Editorial Director, American Media, Inc.). Chapter 8: On Underwear and Seduction: The End of Selling in a World That has Everything (Nick Graham, Founder, Joe Boxer). Chapter 9: Your Host: The Complexity of Being Known for One Thing (Isadore Sharpe, Founder, Four Seasons Hotels). Chapter 10: What's Next with Stewart Butterfield, Founder, Flickr. PART THREE: THIRD PERIOD : THE ELUSIVENESS OF CHANGE AND TIME. Chapter 11: Magnificent Obsession: How the Relentless Pursuit of Vision Can Change the World (Geoffrey Ballard, Founder, Ballard Power Systems). Chapter 12: While the World Was Stacking: Convergence - Success and Exploration in the Second period (Leonard Asper, CEO, CanWest Global Communications). Chapter 13: Moving an Elephant with a Mouse: Changing the Unchangeable (Rob McEwen, Chairman & Founder, Gold Corp). Chapter 14: Speed Thrills: Growth from Zero to a Billion (Craig Dobbin, Founder, CHC). Chapter 15: How to Sell Your Company Without Really Trying - And Do It In One Week (Leslie Dan Chairman and Founder, Novopharm). Chapter 16: Technology Revolution: How the Net Generation Is Changing the World, and Why Businesses Need to Pay Attention (Don Tapscott, Author, Grown Up Digital, Wikinomics). Chapter 17: What's Next with Garrett Camp, Founder, StumbleUpon. PART FOUR: OVERTIME: VALUES, CULTURE AND WHAT YOU STAND FOR. Chapter 18: Do'h!: Five Lessons Homer Simpson Taught Me about Teamwork (Joel Cohen, Producer, The Simpsons). Chapter 19: Managing the Perfect Storm: Leadership when the Chips Are Down (Paul Tellier, former CEO, CN Rail and Bombardier). Chapter 20: The Grandeur of Simplicity: Have Fun, Make Money and Grow (Jim Pattison, CEO, Jim Pattison Group). Chapter 21: Declaration of Independence: The Value of Values (Terry McBride, CEO, Nettwerk Music Productions). Chapter 22: Teach Them to Fish: The Critical and Timely Rise of Social Entrepreneurship (Jeff Skoll, First employee and President, eBay). Chapter 23: Taking a Stand: The Risk of Speaking Out Graydon Carter, Editor in Chief, Vanity Fair. Chapter 24: What's next with Craig Kielburger, Founder, Free the Children. Afterword (Guy Kawasaki). Index. About the Authors.

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