Praise for Covert Persuasion:"This book is a treasure trove of ideas you can use to turn a 'no'into a 'yes' almost instantly-in any sales situation."-Brian Tracy, speaker and author of Create Your Own Future andChange Your Thinking, Change Your Life"Hogan is the master of persuasion. I urge you to persuade yourselfto buy this book and everything he's ever written and recorded. Itwill help you understand yourself, understand others, and succeed.This information is bankable."-Jeffrey Gitomer, author of The Sales Bible, Little Red Book ofSelling, and Little Red Book of Sales Answers"There's more wisdom in this book than in 500 pages on the samesubject. Whether you need to persuade your lover, your spouse, yourboss, your clients, your friends, or yourself, this powerhousecollection of mind tricks and secrets will give you the upper hand.In today's competitive world, this is the persuasion wizard'smanual you need to control circumstances and get what youwant."-Dr. Joe Vitale, author of Life's Missing Instruction Manual andThe Attractor Factor"When you read Hogan's writing, it feels like you're getting sageadvice from a master. Would you like other people to decide ontheir own (or so they think) to go along with your every whim? Thenthis is the book you've been looking for."-David Garfinkel, author of Advertising Headlines That Make YouRich"There is more practical information on the dynamics of selling andcommunication in these pages than you could ever acquire in alifetime on your own through trial and error. Take advantage of theauthors' wisdom and read this book!"-Todd D. Bramson, Certified Financial Planner and author of RealLife Financial Planning

Acknowledgments.Introduction.1 Covert Persuasion Begins in the Mind.2 From "No" to "Yes".3 Covert Strategies for Changing Beliefs.4 Covert Persuasion 101:The Tactics.5 The Words of Covert Persuasion.6 The Focused Outcome Mindset.7 20 Keys to Using Covert Persuasion in a Story.8 Using Questions to Covertly Persuade.9 Using Emotions to Covertly Persuade.10 27 Observations About People And How to Covertly PersuadeThem.11 Putting It All Together.Appendix Covert Persuasion Worksheet.Bibliography.Index.