This book advances the international debate on the development of e-commerce with focus on emerging ASEAN economies. It provides readers insights on Asia's needs and efforts to improve the regional legal and economic conditions to support e-commerce.

Part I: Understanding e-commerce Introduction: ASEAN Development in the Digital Economy (Lurong Chen and Fukunari Kimura) 1. E-commerce and International Trade (Kar-yiu Wong) Part II: Rules and Regulations 2. Cross-Border Digital Trade, E-commerce Governance, and Necessary Actions Ahead (Michitaka Nakatomi) 3. The Risks for ASEAN of New Mega-Agreements that Promote the Wrong Model of E-commerce (Jane Kelsey) 4. E-commerce in Free Trade Agreements and the Trans-Pacific Partnership (Inkyo Cheong) 5. An Online Dispute Resolution Scheme to Resolve E-commerce Disputes in ASEAN (Keon-Hyung Ahn) Part III: Inclusive Growth 6. Indonesia's Preparation for Digital Economy and E-commerce: Infrastructure, Regulatory, and Policy Development (Kalamullah Ramli) 7. E-commerce Adoption by ASEAN SMEs and its Domestic Challenges: Evidence from Malaysia (Noor Azina Ismail and Muhammad Mehedi Masud) 8. E-commerce Development and Internet Banking Adoption in Cambodia (Reth Soeng, Ludo Cuyvers and Morarith Soeung) 9. E-commerce in the Philippines: Gains and Challenges (Ramon L. Clarete) 10. Measuring E-readiness of Thailand in ASEAN: Macro and Micro E-commerce Perspectives (Siriluck Rotchanakitumnuai) 11. Internet Services and the Potential for Market Access for Rural Agricultural Households in Myanmar and Viet Nam (John Walsh) Part V: Conclusion 12. ASEAN in the Digital Era: Enabling Cross-border E-commerce (Lurong Chen)