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Beijing Jeep

A Case Study Of Western Business In China
Sofort lieferbar | Lieferzeit: Sofort lieferbar I
ISBN-13:
9780429970641
Veröffentl:
2018
Seiten:
352
Autor:
Jim Mann
eBook Typ:
PDF
eBook Format:
EPUB
Kopierschutz:
0 - No protection
Sprache:
Englisch
Beschreibung:

In this updated, paperback version of BEIJING JEEP, journalist Jim Mann traces the history of the stormy relationship between American business and Chinese communism through the experiences of American Motors and its operation in China, Beijing Jeep, a closely watched joint venture often visited by American politicians and Chinese leaders.
* Introduction * Outside Looking In * Making the Deal * Mao Tais and Friendship * Getting Nowhere * Bargaining Around the World * Hoopla * Ceremonial Occasions * Presidents and Megabucks * Living in China: The Lost Boys * Arriving at the Plant * Chinese Consumers and Japan * Launching the Cherokee * The Newcomer * Of Premiers and Rockefellers * An Outpouring of Grievances * Inside the Plant: The Cultural Divide * Showdown in May * Model Company * Outside the Model * Reforming Beijing Jeep * The Return * Corporate Takeover in the Peoples Republic * Departures * A Very Long Haul * Exodus * Conclusion * Epilogue

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