Beschreibung:
Aviation Communication: Strategy and Messages for Ensuring Success and Preventing Failures can answer this question and teach everyone in the aviation field how to stop a tragic event from becoming an unstoppable PR nightmare.
Introduction 1 Introduction to aviation communication - it's more than you think! 2 Aviation terminology and communication techniques: the basic building blocks and connective tissue 3 The 4-point formula - your absolute safety net 4 The accident investigation process and associated scenarios: who is really in charge? 5 Strategy and messages: establishing the foundation for success or failure - the meat and the bones 6 Controversial questions and answers - situational awareness - dos and don'ts: help to back out of that corner! 7 Communication response worksheets - learning to plan it all before something happens 8 Sample press statements: the accident and beyond with the how and the why 9 Social media and aviation communication: when and when not? 10 Case study - Allegiant Air, FAA, and 60 Minutes 11 Summary of mistakes and countermeasures