Beschreibung:
More than ever organisations are facing a data avalanche from various data sources, be it in electronic or hard copy format. A comprehensive overview of the practices that can be effectively implemented when managing a CRM platform, this book is essential reading for professionals involved in data management.
1. Introduction 2. Target Audience of Book 3. Outcomes of this Book 4. Overview of CRM Platforms and Data Management Processes and Data Knowledge 5. Implementing a CRM Platform 6. Data Issues & CRM Database Administration Tasks