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Digital Value Migration in Media, ICT and Cultural Industries
From Business and Economic Models/Strategies to Networked Ecosystems
Sofort lieferbar | Lieferzeit: Sofort lieferbar I
ISBN-13:
9780429766299
Veröffentl:
2019
Seiten:
146
Autor:
Zvezdan Vukanovic
eBook Typ:
PDF
eBook Format:
EPUB
Kopierschutz:
2 - DRM Adobe
Sprache:
Englisch
Beschreibung:
This monograph highlights, identifies, evaluates and provides rich insight into the complex nature and meaning of different digital value migration in media corporations and ICT companies. It illustrates how such values affect the internal as well as external environment of media companies and industries as well as prosumers' consumption.
1. Economic and social patterns in the adoption of new media [John Carey] 2. Change of society by globalization: The intercultural and sociocultural impact of globalization on individual sectors [Mike Friedrichsen] 3. The paradigm shift: From a static to a dynamic media business model [Zvezdan Vukanovic] 4. Ten global trends: A literature review on the future of IT, media and the cultural industries [José Maria Álvarez-Monzoncillo, Guillermo de Haro-Rodríguez, and Javier López-Villanueva] 5. How important can content management be to a radio company? A case study of RTP and Rádio Renascença [Miriam Rodríguez-Pallares and Paulo Faustino] 6. Different uses of marketing tools Facebook and Twitter by Greek politicians during elections [Vagia Mochla and George Tsourvakas] 7. The brain economy [Tatjana Dragicevic Radicevic and Milica Nestorovic]
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