This book offers a comprehensive understanding of cultural heritage in Japan and its relationship with both domestic and international tourism.

1. Introduction 2. Religious Landscape of Japan: Religions, Spiritual Philosophies, and Contemporary Pilgrimage 3. Festivals in Japan: Matsuri, Local Community, and Wider Audience 4. Food and Drink Heritage: Japanese Cuisine and International Cuisines in Japan 5. Onsen and Japanese-style Inns: Treatment, Relaxation, Recreation, and 'Japaneseness' 6. Living Cultures of Japan: Indigenous Peoples and their Identities - the Ainu and the Uchinanchu 7. Industrial Heritage in Japan: Witnesses of Japan's Modernisation 8. War and its Heritage: Hiroshima and Nagasaki 9. Urban Heritage: Coexistence of Historic and Contemporary Cultural Heritage - Kyoto, Yokohama, and Kobe 10. Shoppers' Paradises: Capitals of Consumption - Tokyo and Osaka 11. Popular Culture and Media: Films and Television Dramas, Manga and Anime, Music, and Computer Games 12. Theme Parks in Japan: Tokyo Disney Resort, Universal Studios Japan, Parque España, and Huis Ten Bosch 13. Conclusion: Reflections and Futures