This book brings together cutting-edge research from leading sport scholars around the world, to illuminate some of the important issues affecting sport on a global level and to demonstrate what cross-cultural management looks like in a sporting context.

1. Globalized Sport Management in Diverse Cultural Contexts: An Introduction, Part I: Uniqueness and Comparisons, 2. A Comparison of Canadian and Belgian Youth Sport Participation Profiles, 3. Purchasing Power? A Cross-Sport Comparison of the Use of Imported Athletes in Czech Sports, 4. Complementarity or Substitution: A Cross-Country Comparison of the Relationships between Sport Spectatorship and Physical Activity Participation, 5. Who Rules the Sport Governance? Analysis of CEOs Leading Sports Federations in Germany, 6. Shifting Working Culture to Successfully Hosting the Taipei Universiade, 7. Sport Management Scientific Development in Brazil, 8. Market Segmentation of Football Fans in Poland, Part II: Social Issues and Opportunities, 9. Despite Success, Media Coverage Lags: The Paradox in Women's Football Coverage, 10. Inequalities Persist for U.S. Women's Football, 11. Golden Goals: Professional Women's Football Clubs and Feminist Themes in Marketing, 12. Visibilities of American Black Males in Professional Sports and Sport Films: Contrasts Over 80 years, 1930-2009, 13. Ethnic Diversity and the Ascension of American Basketball: A Sociocultural and Historical Analysis, 14. Political Tensions and Their Impact on Atletas: A Case Study in Venezuela