Beschreibung:
Planning and Managing Smaller Events: Downsizing the Urban Spectacle explores the role of smaller scale events in contributing to the renewal and development of urban societies. This book adopts a case study approach to examine a diverse range of events taking place in towns and cities in Europe, Asia and North America.
1. Planning and Managing Smaller Events: Trends, Needs and Opportunities for Downsizing Spectacle 2. Downsizing Spectacle: The Appeal of Smaller Events 3. Umbrellas, Incubators, Mothers, and Killers: Four Types of Relationship Between Cultural Mega-Events and Small and Micro Events in Heritage-Rich European Cities 4. Start-Ups, Business Investors, and the Flow of Music: Contrasting Two Creative Events in Helsinki, Finland 5. Culture-Led Small Events in Italy: Milano Piano City and Mantova Festivaletteratura 6. The Conegliano Valdobbiadene European Wine City 2016: A Promotional Tool for the Prosecco Region in Italy 7. Living Off the Lutherland: Thinking Resourcefully About the 500th Anniversary of the 1517 Protestant Reformation 8. Beyond the Borders: Lights and Shadows of the German IBA's Model 9. Beyond the Scene: Rethinking Event Assessment at Montreal's Music Festival 10. Dragon Boat Festivals: An International Collection of Events 11. City/Capital of Culture Schemes in European Medium-Sized Coastal Cities: The Cases of Hull (UK) and Pafos (Cyprus) 12. How Mega-Events Can "Fit Small"? Connections, Uncertainties, and Planning Perspectives