Strategy in Information and Influence Campaigns
How Policy Advocates, Social Movements, Insurgent Groups, Corporations, Governments and Others Get What They Want
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ISBN-13:
9780415887298
Veröffentl:
2010
Erscheinungsdatum:
08.12.2010
Seiten:
344
Autor:
Jarol B Manheim
Gewicht:
462 g
Format:
229x154x20 mm
Sprache:
Englisch
Beschreibung:
Strategy in Information and Influence Campaigns sets out in comprehensive detail the underlying assumptions, unifying strategy, and panoply of tactics of the IIC, both from the perspective of the protagonist who initiates the action and from that of the target who must defend against it.
1. Points of Origin 2. Information and Influence Campaigns 3. Strategy and Tactics in Campaign Communication I: Winning the Argument 4. Strategy and Tactics in Campaign Communication II: Shaping the Decision 5. Networks and Netwaves: Organizing for Influence 6. Riding the Waves: Strategy and Tactics in Network Activation 7. Feeling the Pressure: The Dimensionality of Targets 8. Guarding the Castle: Deterring, Deflecting, Minimizing or Defeating Information and Influence Campaigns 9. Information, and Influence Appendix A. Need to Know: Strategic Intelligence and Research in the Campaign Appendix B. The IIC Knowledge Base: A Selective Bibliographic Inventory Appendix C. A Bibliography for IIC Strategy (Including Sources Cited)
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