Beschreibung:
This text presents media effects theory at an introductory level. It provides a broad theoretical overview and integrates social, political, and related social scientific research in a clear and accessible presentation.
Introduction: Does Media Have Effects? Models of Media Effects Media Effects and Crisis Shaping Public Opinion Learning From the Media Socialization Effects Effects of Violent Media Content Effects of Sexually Explicit Media Content Afterword: Social Impacts of New Mass Media Technology