Promotional Screen Industries
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ISBN-13:
9780415831666
Veröffentl:
2015
Erscheinungsdatum:
13.04.2015
Seiten:
226
Autor:
Paul Grainge
Gewicht:
386 g
Format:
231x155x15 mm
Sprache:
Englisch
Beschreibung:
From the trailers and promos that surround film and television to the ads and brand videos that are sought out and shared, promotional media have become a central part of contemporary screen life. Promotional Screen Industries is the first book to explore the sector responsible for this thriving area of media production.
Introduction Part 1: The Blurring Boundaries of Promotion and Content 1. On Promotional Screen Content 2. On the Promotional Screen Industries Part 2: Media Promotion 3. Mobile Communication: Screen advertising and Shareable Media 4. Television: Transmedia and Second Screens 5. Movies: Trailers and the Infrastructure of Blockbuster Marketing 6. Events and Spaces: Digital Animation and Experiential Design Conclusion: Only Promotion
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