From Corporate to Social Media
Critical Perspectives on Corporate Social Responsibility in Media and Communication Industries
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ISBN-13:
9780415722568
Veröffentl:
2014
Erscheinungsdatum:
25.02.2014
Seiten:
312
Autor:
Marisol Sandoval
Gewicht:
658 g
Format:
236x160x25 mm
Sprache:
Englisch
Beschreibung:
This book provides a critical and provocative perspective on Corporate Social Responsibility (CSR) in media and communication industries. It examines both the academic discourse on CSR and actual corporate practices in the media sector, offering a double critique that reveals contradictions between corporate interests and social responsibilities. This book encourages the reader to explore the multifaceted social (ir)responsibilities that shape commercial media landscapes today. It makes a compelling argument for thinking beyond the corporate in order to envision and bring about truly social media.
1. Introduction 2. Corporate Social Responsibility: Critical Perspectives 3. Social Responsibility and the Media 4. Towards a Critical Empirical Case Study of CSR in Media and Communication Industries 5. Apple: Dirty Computers? 6. AT&T: Internet Censor? 7. Google: Evil Spy? 8. HP: Hazardous Products? CSR Approach 9. Microsoft: Knowledge Monopoly? 10. News Corporation: Consciousness Industry? 11. The Walt Disney Company: Nightmare Factory? 12. Vivendi: Corporate Pirates? 13. Social (Ir)Responsibility in the Media and Communication System 14. The Logic of Property and the Logic of the Common in the Media System 15. Conclusion: Social Media as Commons-Based Media
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