Public Relations and Nation Building
Influencing Israel
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ISBN-13:
9780415698924
Veröffentl:
2013
Erscheinungsdatum:
18.03.2013
Seiten:
208
Autor:
Margalit Toledano
Gewicht:
472 g
Format:
234x156x13 mm
Sprache:
Englisch
Beschreibung:
Public Relations and Nation Building contends that the story of Israeli public relations and public relations practitioners has never been told. It tells their story through the roles they played in shaping key discourses, narratives, and symbols in Israel's history.
1. Explaining the Nation: Israel, Hasbara and Public Relations 2. Public Relations, History and Nation Building 3. Shaping Communication: Diaspora Life and the Jewish Public Sphere 4. Determining Identity: Zionist Leaders as Forerunners 5. Shaping Factors: The Political and Media Environment 6. Early Zionist Institutions and Communication Practitioners 7. Emissaries, Fundraising and Nation Building 8. Economics, Market Changes and Major Campaigns 9. Speaking on behalf of Government (1): Government Practitioners and Hasbara 10. Speaking on behalf of Government (2): Other Civil Servants and Military Spokespeople 11. The Emergence of Private Consultants 12. Conclusion: Representing Nations and Influencing Israel
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