The Alignment Factor
Leveraging the Power of Total Stakeholder Support
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ISBN-13:
9780415690751
Veröffentl:
2012
Erscheinungsdatum:
27.03.2012
Seiten:
238
Autor:
Cees B. M. van Riel
Gewicht:
426 g
Format:
234x156x20 mm
Sprache:
Englisch
Beschreibung:
The importance of creating a favourable impression is vitally important for businesses, if they are to achieve strategic goals.
1. Aligning Stakeholders through Corporate Communication 2. Gathering Internal Intelligence 3. Developing a Roadmap for Internal Alignment 4. Benefiting from Corporate Communication Support 5. Gathering External Intelligence 6. Developing a Roadmap for External Alignment 7. Benefiting from CC Support 8. Measuring Success of Alignment Efforts 9. Alignment Building and Maintaining Total Stakeholder Support
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