Analytics for Managers
With Excel
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ISBN-13:
9780415622691
Veröffentl:
2012
Erscheinungsdatum:
19.12.2012
Seiten:
328
Autor:
Peter C Bell
Gewicht:
794 g
Format:
257x206x23 mm
Sprache:
Englisch
Beschreibung:
Analytics, the data-driven approach to management, is an essential managerial tool. The objective of Analytics for Managers is to introduce analytics from the perspective of a corporation's general manager. Rather than examining the details or attempting an encyclopaedic review of the field, this text emphasizes the strategic role that analytics plays in globally competitive corporations today. Each chapter introduces a potential issue in the field, then presents some basic analytical concepts that have been successfully used to address that problem. This innovative presentation of material provides the student, the manager of the future, with a well-rounded understanding of the analyst's tools and techniques. This book will appeal to upper-level undergraduate and MBA level students.
Introduction: Analytics 1. An Introduction to Management Analytics 2. Models and Model Building 3. Analyzing Sequential Decisions 4. Data Driven Decision Making 5. Predictive Modelling 6. Simulating the Future 7. Simultaneous Decision Problems 8. Revenue Management 9. Creating Competitive Advantage Using Analytics
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