Including comprehensive coverage on both print and online, consumer and free magazines, Magazine Editing looks at how magazines work and explains the dual role of the magazine editor. John Morrish and Paul Bradshaw consider the editor as both a journalist, having to provide information and entertainment for readers, and as a manager, expected to lead and supervise successfully the development of a magazine or periodical. Looking at the current state of the magazine market in the twentyfirst-century, the third edition explains how this has developed and changed in recent years with specific attention being paid to the explosion of e-zines and magazine websites. Featuring case studies, interviews with successful editors, examples of covers and spreads and useful tables and graphs, the book discusses the editor's many roles and details the skills needed to run a publication.

Introduction 1. How magazines work 2. Editorial Strategy 3. Leader and manager 4. Money matters 5. The right words 6. Pictures and design 7. Managing production 8. Where the buck stops 9. Becoming an editor Appendix 1. National Union of Journalists Code of Conduct Appendix 2. Press Complaints Commission Code of Practice Glossary Notes Bibliography